A project champion is the "public face" of your process. Champions are select group of stakeholders that are articulate, persuasive, and passionate who can effectively communicate your message to the public. Champions must be individuals who are already well-known within the community, and trusted by a diverse group of people. Champions share the values of the community, and are able to speak to those values in a way that helps the public feel and understand their love for the community.
A project champion is not somebody who is championing a particular perspective about the outcome; a champion is somebody championing a process of discovery. Your champions help the public to understand that visioning is a process of learning and discovering the best way for the community to solve problems together.
Champions come in all shapes and sizes. Your best champion may be anyone from a gruff farmer that is a well-respected senior citizen to a retired politician who has stature in the community. They could be a university president or even a humanitarian who has been involved in the community over a long period of time. Identify who the champions are in your community and involve them in the process.