Stakeholder mapping is a helpful exercise to help you identify the stakeholders that should be involved in your process. The first step to stakeholder mapping is looking at the issues you've identified in the community.
Who do I need to involve if my issue is...
- land use?
- economic development?
- healthy lifestyle?
Once you have identified stakeholders that should be involved in your process, you can expand your stakeholder map by looking at things like political persuasion, role (public, private, business, nonprofit), geography, gender, race, age, etc.
Some questions that may help you identify Stakeholders:
- Who will be affected by the plan outcomes?
- Who are the representatives of those likely affected? Who are the "voiceless?"
- Which groups would be responsible for the plan implementation?
- Which groups may be actively opposed?
- Who can contribute resources or funding?
- Who would have to change their behavior or practices if this decision were made?
- Who is critical for plan implementation?
- Who is a local issue–expert who can share expertise?
- Who is missing from the conversation?
When Envision Utah is asked to facilitate a community process, they typically engage in the following steps to help identify stakeholders, and encourage their involvement:
- Prior to the official start of the process, information is provided to jurisdictions of the anticipated process to seek feedback from local officials.
- Good faith commitments to participate in the planning process are sought from interested individuals and organizations.
- A steering committee is created representing public officials from local jurisdictions, development professionals, conservationists, media, and community leaders, among others. The steering committee will be witnesses to the process – ensuring that all steps are done in a transparent manner based on sound public input. They will also help ensure that the process represents local values, tests ideas that have some pragmatic grounding, and is communicated in a way that makes sense to residents.
Who are your stakeholders? The Getting Organized Worksheet will help to identify stakeholders and champions that should be involved in your process.