Visioning Starts With Values

Why do we start with values? We start with values because values are beliefs that tend to be stable and enduring—life's "tides" as opposed to the "waves." Across the country, values are widely shared among diverse groups; however diverse groups may use different words to communicate those shared values. Learning about those values your community shares will help build consensus around the issues and priorities the visioning process should address. Values research helps to create a common dialogue and enables you to communicate about the processes you are doing using the community's words. Finally, values are the collective guideposts of personal and collective decision making. Understanding the values in your community is the first step to answering the question, "What does my community really want?"

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