We have the distinction of being both one of the driest states
in the nation and one of the fastest growing.

 
 
 

With communities, industries, and agriculture heavily reliant on water resources, the recent record lows in the Great Salt Lake and Colorado River underscore the urgency of the situation. In collaboration with Heart+Mind Strategies, Envision Utah launches a comprehensive study to delve into Utahns' values and priorities concerning water. By uncovering residents' true concerns and motivations, this research aims to inform strategies for addressing tradeoffs and behavior changes.

Through qualitative and quantitative methods, including focus groups and surveys, this endeavor promises essential insights crucial for policymakers and stakeholders, guiding Utah toward a sustainable water future.

 
This in-depth research that will help us understand what is in Utahns’ hearts and minds when it comes to water. This study will answer these questions:
  • What water-related issues do Utahns most care about?
  • Why do Utahns care about those issues? What are the deeply held values and beliefs that motivate their priorities?
  • What kinds of tradeoffs are Utahns willing to make to serve their priorities?
  • How do priorities, values, and tradeoffs differ by region or other demographics?
  • How do we most effectively communicate about water-related issues?

The end goal

The findings will be compiled in a comprehensive report that will be shared with policymakers, other key water stakeholders, and the public. The findings will also be used to create a water messaging guide to support anyone who needs to message to the public about water-related issues.

 
 
 

Water has always been on Utahns’ minds

Envision Utah has worked with its research partners to conduct many values studies similar to this one since 1997 on issues such as quality of life in Utah, education, air quality, diversity and inclusivity, and healthy living. These studies consistently provide insights that cannot be gained from any other form of research and Envision Utah has been a national model for how to conduct, understand, and use this research. Values studies like this have shaped communications efforts, political campaigns, long-range planning, and governance in many ways.

In 2017, Envision Utah released a guide titled, Recommended State Water Strategy, check it out here.